SAMANTHA FALK

Samantha is the founder and CEO of Samantha Falk Communications, a full-service PR & Media Relations Firm.

Sam spent almost 20 years as a broadcast journalist on both the local and national level, before making the transition to corporate communications. During her career, she worked for both CTV and Global News as a reporter and anchor and traveled across Canada and the U.S. covering the biggest stories of the day.

Prior to starting her own agency, Sam led communications for some of Canada’s biggest purpose-driven brands including Nature’s Path (North America’s largest certified organic cereal company) and Hootsuite (the world’s leading social media management solution).

Sam established Samantha Falk Communications in 2021 and takes a unique journalistic approach to amplifying the stories of purpose-driven brands and people. She prides herself on being a superior communicator and a results-driven public relations strategist.

When she isn’t working, Sam can usually be found outside, hiking, biking, or skiing with her family.